Victor Hertz is a design artist and photographer based in Upsala, Sweden, and we couldn’t not notice his very clever, witty and catchy transformation of well known brand logos into an “honest” version of themselves.

The artist himself said this about the project:

“An idea for a series with honest logos, revealing the actual content of the company, what they really should be called. Some are cheap, some might be a bit funny, some will maybe be brilliant. I don’t know”

Which one is your favorite?