Design firm Office collaborated with Ogilvy & Mather, New York to develop a visual vocabulary for IBM’s “A Smarter Planet” campaign. Inspired by IBM’s vision to help solve the world’s biggest problems, and influenced by Paul Rand’s and Eliot Noyes original design vision for the company. The campaign related to topics such as energy, food, banking and health care.

The col­lab­o­ra­tion between Office and Ogilvy & Mather resulted in a series of bright, bold, simple, approachable, visually arresting  iconic illustrations that could be understood all around the world. They have been used in bill­boards, adver­tise­ments, posters and more both in USA and internationally.

Design firm: Office

Creative directors: Tom Godici, Greg Ketchum, Chris Wall, Susan Westre (Ogilvy & Mather)
Art directors: Jason Schulte, Lew Willig (Ogilvy & Mather)
Designers: Rob Alexander, Will Ecke, Jason Schulte
Writers: Rob Jamieson, Greg Ketchum, Mike Wing (Ogilvy & Mather)
Clients: Coca-Cola Company, Ogilvy & Mather