Stussy is a label for clothing in hip-hop culture. Logo was designed by Shawn Stussy personally in 1980.
This brand was created by mastermind Walt Disney in 1940. Disney kingdom of media is now worth about 25 billion US dollars.
Paul Smith is an example of how brand designs don’t have to be authentic signatures. Logo was designed by Zena, a friend of Paul Smith. Paul Smith is designer and chairman, and he is always informed and participate in every segment of his business. Also, in 2000, he was knighted by the Queen Elizabeth II.
Ford brand was established by Henry Ford and designed by Child Harold Wills in 1909. For its brand updates the responsibility goes to The Partners branding and marketing agency.
Zino Davidoff was born in 1906 in Kiev and died in 1994. He was a proud owner of his brand. Davidoff had upgraded his business by putting his signature on every cigar.
Cartier was designed before 1888. and was found in 1847 by Louis-Francois Cartier. Today, Cartier is one of the priceless products in jewelry, watches, fragrances and leather business.
This is one of the most recognizable marks in the world. I mean, we all adore Kellogg’s cereals, don’t we? Anyway, logo was made by hand of Will Keith Kellogg in 1906.
This pharmacy chain in UK called The Boots Company PLC or shorter just Boots, has outlets in almost all famous streets through the country. Jesse Boot was designer of Boots logo in 1883.
Harrods brand was made in 1967 by Minale Tattersfield and redesigned in 1984. Harrods are one of the greatest department stores.
Olive is relatively a new brand, established after 2005. by Liquid Agency, based in USA. Certainly, Olive is one of the biggest manufacturer for digital equipment.
Since 1937. Ray Ban is literally one of the mos successful brands ever, founded by Bausch & Lomb.
I believe that we all agree when I say that Leo Burnett is one great advertising agency. Company was open in Chicago in 1935.
One of the most successful businessman is behind this powerful brand, Sir Richard Branson. Over 50.000 employees, this company is a symbol for good business.
Coca – Cola
First Coca – Cola logo was created by Frank Mason Robinson in 1885. He was thinking that two Cs will look good in advertising campaigns. Guess what, he wasn’t wrong, cause Coca -Cola is a role-model to other brands when it comes about branding.
Culligan is an international brand in water industry. Company is based in Rosemont, Illinois. Culligan specializes in water filtration system and bottled water for residential and office applications.
We can see that some of brands are alive more than one century! Some of them 50 years and some of them are new. Those are very successful brands. I wonder what their creators forced to incorporate signatures in the design. Is it their personality or maybe one of branding strategies? We can just guess.
Tell us which do you like of these and why? Share with us some of your examples of wordmarks which are handwritten.