One of the most famous vodka brands in the world – Absolut Vodka – launched a new edition of it’s products – an ABSOLUT Mode Edition wich draws upon the brand’s heritage with the world of fashion in the early1990s when it worked with designers and brands including Tom Ford and Versace, and more recently Stella McCartney and Jean Paul Gaultier. After lot’s of different fantastic bottle designes from this brand, here’s one more – modern, elegant, faboulous.
Taking inspiration from mirrors, the bottle itself features twelve glass facets wrapped with a midnight blue silk cloth and embroidered text thus making a ’Reflections of Fashion’ campaign, featuring supermodel Shannan Click; shot by photographer Sharif Hamza, renowned for his influential work for international fashion magazines.
“There is a wonderful association between ABSOLUT and some of the great photographers of our past like Helmut Newton and Herb Ritts. It’s an honor to be included in this group of legendary image makers,” says Sharif Hamza.
The bottle is available exclusively at Selfridges and Harvey Nichols at the price of £30 per 1000 ml, and after September 5 the edition will hit the shelves of other major supermarkets across the UK.
“A strikingly chic redesign of the iconic ABSOLUT bottle, ABSOLUT Mode draws upon its heritage and reflects the world of fashion through its twelve faceted bottle shape, wrapped in a stunning silk cloth design. Smooth, rich and sumptuously balanced, ABSOLUT Mode tastes delicious when served straight up on the rocks or, alternatively, when mixed in vodka based cocktails,” states www.harveynichols.com.