Smirnoff launched new commercial with Grammy-winning musician and producer, clothing brand inventor – Pharrell Williams. Also he did some designs for Louis Vuitton.

These days, Pharrell Williams is borrowing his cool appear to Smirnoff brand in the vodka company’s “Start Pure” ad campaign from Leo Burnett Sydney.

Ice cold attitude – that’s Pharrell Williams. Ice cold vodka – that’s Smirnoff. Nice combination, there is no doubt about it.