The Greatest Brandversations is compelling branding project by Stefan Asafti, a graphic designer from Romania. “There have always existed disputes among the competing parties, divergent opinions, while the fans of each brand were convinced that theirs was the best product,” commented Stefan on the project. He also stated that the rivals have even conducted ad campaigns against the competing brands and that this project mostly approaches the visual “conversations” between the company logos and the ways that they influence each other, hence the name of the project, Brandversations. It is a parallel between the modern and the old, some of the slogans dating back to the 40s and 50s.
The designer switched the slogans of the brands amongst themselves, aiming at giving them further meaning and creating a sort of a confusion: “It is surprising how logos can influence other logos. The truth is that each pair of rivals has something in common, that something which has helped them to build one identity upon the other, this way becoming the biggest brands.”
A clever, fun and nicely executed project. You can see more of his work here.