Pepsi and POPAI, the global association for marketing at retail, created the 2012 Student Display Design Competition.

Pepsi understand the importance of visual look, so they will encourage and challenge students to design in-store materials that leverage consumer’s insights to help promoting Pepsi products in retail industry.

“As in-store marketing grows in importance and marketers focus more at winning over shoppers at the shelf, one discipline is seeing its star rise: design,” said Leslie Nagy, Senior Director, Marketing Services & Licensing at Pepsi Beverages North America. “Great design has always had its place in the retail environment, but great design that leverages critical shopper insights is the path forward and we’re happy to help blaze that trail.”

All students who are 18 years of age or older and who are currently in advertising, creative arts, engineering, graphic design, illustration and new media industry can apply for the project.

The top 10 finalists will be announced on January 31 in 2012. The winner will receive $1500 and flight and accommodations to GlobalShop. Second place will receive $1000 and third $500.

Now, Pepsi is running campaign MAXimize to London Film Fest.

Creative and interactive projects are something that every brand should develop. We will see the final results of 2012 Student Display Design Competition, but I’m sure that once you get big number of young and innovative people, you know that great results will come!