Carslberg recently unveiled a new beer project as part of  “That Calls for a Carlsberg’” – It’s a hidden camera joke in a cinema in Brussels. Innocent couples were terrified by the 148 “bad boys” – actually 148 bikers in cinemas hall with only two seats left. So who is the brave one? Not everyone dear to sit down, but all the brave ones got applause and free bear. This project is work of Duval Guillaume Modem agency and reminds us on Heineken Champion League hidden camera last year. I think it hilarious and it could be new, brighter page for Carlsberg advertising.