After short film for well known J’Adore fragrance, fashion house Dior presented a trailer for their new website dior.com. This is first time that Dior is advertising something else besides glamorous fashion and cosmetics lines. In 1950’s Dior founder Christina Dior made revolution in fashion what was called “New Look”. Even Dior is fashion brand based on its glamorous tradition, I think that it has to keep up with time of digital branding and take care of digital “new look”. They announced website balance between Christian Dior Couture and Parfums Christian Dior. It should start online from today, Wednesday Oct. 12th.
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