It’s quite known that Starbucks is very dedicated to helping out humanity in need. After the recent developings in Japan, Starbucks Coffee Japan announced the establishment of the Starbucks CUP Fund (Caring Unites Partners). Japan will receive a lot of contributions from this company, around $12 million to the Red Cross for efforts in devastated country and Howard and Sheri Schultz will donate personally $1 million.

CUP was created by a group of partners in 1999, and they are currently operating in U. S., Canada and Chine. The goal for rising such an union is just for contributing and fundraising activities.

Here is what Howard Schultz, Chairman, President and CEO of Starbucks Coffee, announced when he met leaders of 52 Starbucks stores in Japan.

“Our partners remain at the heart of our business. Initiatives like the CUP Fund are part of our core values as a company. As we celebrate our 15th anniversary in Japan, I’m proud to continue our tradition of bringing together people in communities where we do business.”

Mr. Tokukawa, Director of Starbucks CUP Fund Japan had something to add: “This type of fund has never existed in Japan before and we are proud to be a part of it. The grants generated will be allocated to impacted partners starting in December, which will be most helpful during holiday season. Partners will be able to directly aid their fellow partners in rebuilding their lives after the disaster.”