Earlier this month PlayStation made a commercial and campaign dedicated to all players and their victories. Now, Sony continues in same spirit, presenting us new commercial for PS3, named “We are all players PlayStation”. I think it’s inspiring and encouraging just like the previous one. I like the message that they’re trying to send us, that we are all players and competitors in everyday LIFE. The interesting thing about this advert is that somehow prehistoric man sounds so wisely and open minded. The ad by the advertising agency Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina with creative directors Joaquín Espagnol and Ariel Serkin. Check it out: