United Color of Benetton will be smiling more than ever! Fashion brand Benetton has sign a deal with Smiley World for their new underwear and sleepingwear line “Benetton Undercolours”. I’m surprised that they haven’t done it before because Benetton is well known for collaborations like this one is. As a lover of Benetton I can’t wait to see their Smiley line and I believe that these two brands are the perfect match. Collection will be launched in March 2012 and it will be available in 5000 stores.
“I am very happy to work with Benetton – a brand that I love and have been buying since I was a child. We have worked on a very fun and trendy product range with their team and I am sure teens and young adults all over the world will love them.”– Nicolas Loufrani,CEO of Smiley World.