With the intentions to boost its Bing search engine, Microsoft has announced the acquisition of VideoSurf, a California-based video discovery technology company at an estimated $70 million. VideoSurf is a company that offers a back-end computer vision technology that ‘sees’ frames inside videos to make the discovery of virtual content more streamlined. As expected, Microsoft will integrate VideoSurf’s technology across its entertainment platform, the Xbox 360, to offer an improved discovery experience to the end-user.
“VideoSurf’s content analytics technology will enhance the search and discovery of entertainment content across our platform,” said Alex Garden, director of Xbox LIVE for the Interactive Entertainment Business at Microsoft. “This holiday we will launch voice search across our entertainment partners on Xbox LIVE. Over time, as we integrate VideoSurf’s technology into our system, we are excited about the potential to have content tagged in real time to increase the speed and relevance of the search results.”
“Microsoft’s Interactive Entertainment Division is at the leading edge of connected entertainment,” said Lior Delgo, CEO and co-founder of VideoSurf. “We are incredibly excited to be working together on our mutual passion for creating amazing consumer experiences and reinventing how consumers search, discover and enjoy content on their televisions.”
In the upcoming months, Microsoft intends to bring to Xbox LIVE nearly 40 of the world’s leading TV and entertainment providers:
- Bravo, Comcast, HBO GO, Verizon FiOS and Syfy in the U.S.
- BBC in the U.K.
- Telefónica in Spain
- Rogers On Demand in Canada
- Televisa in Mexico
- ZDF in Germany
- Mediaset in Italy
Kintect will be also benefit from this deal, as the users will be able to take full advantage of advanced features such as voice-enabled search. Pretty awesome, no?
It’s obvious that Microsoft got a bargain deal, it just remains to see how well it will implement the newly acquired technology into other products, like Windows perhaps? Don’t forget that everything is possible seeing how fast the technology is evolving.