The collaboration started in 2006. All this time they did a good business, and now both brands have decided to cement their partnership. Prada & LG have renewed their exclusive mobile phone partnership at a signing ceremony in Seoul, Korea. As a present for their collaboration, they decided to develop the Prada phone by LG 3.0 which will be launched in early 2012.
“The partnership between Prada and LG has always been characterised by an innovative approach and uncompromised quality of style, design and breakthrough technology,” said Mr. Patrizio Bertelli, CEO of PRADA Group. “These values are common to both our brands, which have always anticipated, and often set, the trends in many fields. We were therefore delighted to cooperate again with LG in the development of the latest creation of the mobile communication industry.”
“Our working relationship with PRADA is unique in its longevity and success, something no other phone company and luxury brand have been able to replicate,” said Dr. Jong-seok Park, President and CEO of LG Electronics Mobile Communications Company. “Having successfully launched two PRADA phones by LG, we look forward to collaborating further to develop premium handsets with a strong identity and the most sophisticated style.”
Let’s get back a little bit in the history of these two great companies and their partnership. The Prada phone by LG 1.0, was the first mobile phone with a touch screen and it was sold in about one million copies. This model has changed the mobile design industry with its classy style. Then, the Prada phone by LG 2.0 has been released which provided an innovative mobile experience.
What can we expect from 3.0? I’m not sure, smart phones are becoming more and more popular, so maybe it will be a smart platform. But for one thing I’m definitely sure: It will be classy as the previous ones were.