While some brands are sticking with tradition marketing, LG is expanding its social presence and offering brand entertainment opportunities through the official Facebook page with their Chrstmas promotion event.

LG Lay-Z Santa - Branding Magazine

The social promotion is titled Lay-Z Santa. Until December 21, LG Mobile fans will be given various content such as interesting multimedia and e-cards. There is also a daily quiz challenge where you can win LG phone prizes.

What is Lay-Z Santa offering? Maybe a little bit of hip hop, right? On the official LG’s YouTube channel and Facebook page you can watch funny music videos and catchy hip hop tracks. During the whole promotion period you can send Lay-Z Santa e-greeting cards to your friends and loved ones and celebrate holiday spirit together. As for the daily quizzes, fans can win LG Optimus 3D or LG Optimus Black.

“This Christmas seasonal promotion is a way of thanking fans all over the world for their loyalty and support of the Optimus smartphone brand,” said Dr. Jong-seok Park, President and CEO of LG Electronics Mobile Communications Company. “This event will serve as an excellent blueprint for further future promotions and we will continue to develop promotions and actively engage with our global fan base.”

So LG and Lay-Z Santa are celebrating this holiday season in hip hop style. Oh yeah!