Heineken has come up with a new way of promoting their new product with the BeerTender. They will offer it to customers over the social media app so, all in all, you can send it to yourself as a holiday present, and it will look like somebody else had sent it to you – so that you wouldn’t feel guilty for just buying it.

The BeerTender is an at-home draught beer experience for $99 and Heineken believes it could make a great purchase, but if you don’t really want to buy it for yourself, you could find, on the Facebook app, someone who is in the same situation as you and you could buy it to each other as a gift.