This unusual ad is a part of Absolut’s ongoing campaign on the subject of purity. Every year a different artist is asked to express his or her vision in a form of an advertising piece for the Absolut vodka brand. Last year it was a fun gaudy-looking project by Paul Graves, the year before that – a stunning work by Dan Tobin Smith. This year’s contribution to the theme came from German artist Simon Schubert.

Simon Schubert sure took purity too the maximum level by making a literally 100% pure ad. This exquisite ad is made on 100 % cellulose paper on which a special folding technique (for which the artist is known by) has been done, making the image with shadows instead of ink. The pure ad is on display inside the buss shelter of a bus stop on Avenue de l’Opera in Paris.

Check out the video explaining how the ad was made, after the photos:

ABSOLUT PURITY By Simon Schubert

ABSOLUT PURITY By Simon Schubert

ABSOLUT PURITY By Simon Schubert

ABSOLUT PURITY By Simon Schubert

Advertising Agency: TBWA\BEING, Paris, France