A new campaign by Heineken in Dbayeh – Beirut, Lebanon, is all about raising the Christmas spirit and brand awareness. A giant billboard with a Heineken bottle in the city is in direct synch with the digital feed from the site ColorYourChristmas.com.

With every new click the Heineken bottle lights up a little more, and your name is displayed on the website on the bottle. The “light up” button is actually a like on Facebook, so there is a social media twist to the whole campaign. The bottle is set-up for energy saving, so its best viewed from 7:30AM – 10AM and 3:30PM – 2AM.

I found my name, have you?

The campaign was done by agency JWT MEA.