A new ‘taste experiment’ has been launched by Absolut – ABSOLUT Gräpevine. It combines the tastes of white grape, papaya and dragon fruit, which sounds like and absolutely lovely mixture, containing no sugar, made out of all-natural ingredients. It has been launched in the USA in bars, nightclubs and retail on January 1st.
“ABSOLUT Gräpevine makes it easy to create exceptional drinks. The combination of white grape, dragon fruit and papaya makes the flavor so multi-dimensional, that you can make a sophisticated drink just by adding one ingredient. Sometimes the simplest drinks are the best,” says Maxime Kouchnir, VP Marketing Vodka brands, Pernod Ricard USA. “The versatility and unique taste profile of ABSOLUT Gräpevine also makes it interesting for experienced bartenders. It mixes very well with a range of mixers and brings flair to any cocktail.”
As for the design, it’s what we would all expect it to be, describing the whole ‘mood’ of the new drink through funky illustrations of the fruit itself, made with a dark and a bit weird but playful undertone, giving it also a sophisticated and rich but fun look, making a perfect mixture of styles, flavors and design as well.
The new ABSOLUT Gräpevine is sold at the price of $21 for 75cl and $26 for 1 liter.