Heineken Poland has presented a new brand message called Open Your World on Open’er Music Festival. The spectators were able to print their own QR code, named U-code, with their personal message embedded onto it. The reason for this was to make it more easier for people to approach each other, and when they scan the code with their phone, they can start a conversation based on it.

Heineken built the special punters at the festival where anyone can come and make their own U-code. After they’ve printed it out, they’ve stuck it to themselves and waited for someone to approach and scan it with their phone. This was a great excuse to start a conversation with someone. I hope someone has found a love of their life this way.

With this campaign, Heineken made festivals even better place for meeting new people, and listening to good music such as MGMT on video itself.