Lurpak (the Danish brand of butter owned by the Danish Dairy Board) rolled out a new very creative (but a bit weird?) ad by Wieden+Kennedy London. It shows that ‘healthy doesn’t have to be humdrum’ (simply, that healthy food can be tasty too, and especially tasty with Lurpak® Lightest Spreadable) by showing close up, colorful, creatively filmed shots of ‘chop-chop-chopping’ and ‘dice-dice-dicing’ vegetables, making them look absolutely fun and tasty. Now, the weird part is the voice of Rutger Hauer singing a long and sounding very creepy – although the creepy voice gives the commercial a certain charm. Check out for yourself:

Healthy Doesn't Have To Be Humdrum


Be Wonderful and Wise and discover a new side to your favourite ingredients with Lurpak® Butter. Be inspired on our site (, from fun carrot facts in January to inspirational courgette tips in June, and get involved on our Facebook Page (

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