Say hello to another silly and fun safe sex campaign, but this time not from MTV, but from Manchester City Council (done by M.Four (in-house agency)). It features funky illustrations of everyday stuff combined in a rather interesting manner. The posters promote the Any Plans Tonight website, which acts as a guide to contraception and sexual health in Manchester. This whole campaign is fun, hits straight to the point, and it’s absolutely eye catching (especially for the younger population). What more do you need?
“Whatever you do tonight, make sure you’re ready to roll. For free condoms and advice visit…”
Craig Green, communications directorate at M.Four, said:
“Getting the tone right was vital. I really didn’t want to alienate our audience by being too authoritative, so I went for really playful imagery – a kind of visual pun designed to grab attention and raise a smile. I wanted it to be a bit cheeky, but not offensive; something teenagers would notice and talk about.”
“Whatever you do tonight, make sure everything’s in hand.”
“Whatever you do tonight, make sure you’re ready to rock.”