Their portfolio of billion dollar brands has doubled since 2000, and in the last five years five more have grown to be billion-dollar brands.
“PepsiCo is a global food and beverage company with products that are loved and consumed around the world more than a billion times a day. Our ability to accelerate the growth of our billion-dollar brand portfolio with Diet Mountain Dew, Brisk and Starbucks reflects the success of our product marketing and innovation initiatives, the strength of our joint venture partnerships and the power of our distribution systems. It’s a proud achievement shared by the entire PepsiCo family, and we remain laser focused on continuing to strengthen and grow our entire global brand portfolio.” said PepsiCo Chairman and Chief Executive Officer, Indra K. Nooyi.
Diet Mountain Dew was first introduced in 1988, and has a rich background, from NASCAR drivers sponsorships to college basketball and other consumer programs. Their profit has doubled in the past 10 years and in the U.S. is the number one 20 oz. diet soft drink by volume.
Brisk, sold under the Pepsi Lipton Tea Partnership, a joint venture formed between PepsiCo and Unilever in 1991, had a good jump start in 2012 with their Star Wars campaign. Over the past three years they have experienced strong growth in the U.S.
The Pepsi and Starbucks 1994 North American Coffee Partnership has left it’s mark till today. In the already big Starbucks portfolio of ready to drink coffee beverages, Pepsi has successfully introduced new products such as Starbucks Doubleshot Energy+Coffee which they manufacture and distribute.
To celebrate today’s milestone, PepsiCo placed advertising welcoming these three new brands to its billion-dollar brand portfolio in the Financial Times, The New York Times, USA Today and The Wall Street Journal.