In the honor of 2012 Academy Awards, Tiffany & Co. has designed special store windows in collaboration with the most famous American fashion stylist, Rachel Zoe. The main inspiration is vintage luxury of the Hollywood glamour from the 1930s to 1970s. One window has attracted the most attention with its “Fleur de Mer” brooch owned by Elizabeth Taylor which represents the style of 1960’s. Besides the flagship store in New York City, Tiffany & Co will present the same themed windows in Beverly Hills, Hong Kong, Tokyo, Singapore and London.

Tiffany & co

Every store window is a story for itself. Besides the Elizabeth Taylor inspiration of 60’s, Rachel made the 1930s window creation that represents the classic elegance of movie stars, while 1940s inspiration is the time of the high fashion beginnings and it’s my favorite one. The time of the red carpet and paparazzi flashlights have marked the time of 1950s, so as the Tiffany’s window shop. The instsalation of the 1970’s is the elegant combination of bamboo and orchids in a soft gold coloring with 8 karat gold with diamonds and gemstones, reminding us on the eclectic mood of 70’s.

Tiffany & co

“Jewelry, for me, really sets the tone for a decade I’m trying to reflect when I’m dressing a woman,” Rachel Zoe added. “No one’s more familiar with the glamour of the red carpet than the go-to celebrity stylist and space constraints notwithstanding, “it was sort of taking those key elements and bring that to life in this window.”

“Rachel Zoe has brought a new level of fashion and style to the red carpet, and she has brought her creative vision to our collaboration. She joins a select group of designers and artists including Andy Warhol, who have created displays for Tiffany’s windows,” says Richard Moore, Tiffany’s vice president of visual merchandising.

Tiffany & co

Tiffany & Co

Tiffany & Co 40s

Tiffany & Co

Photos: Tiffany & Co