Heineken’s 140th anniversary Limited Edition Design Challenge has its winners – Rodolfo Kusulas, an industrial design student and Lee Dunford, a freelance designer. The winners connected through more than 9,000 miles from Mexico to Australia. They were amongst six finalists that were given the chance to perfect their design and present it to the judging panel, made up of Evan Orensten – Co-founder and Executive Editor of Cool Hunting, Mark Dytham – Co-founder of global creative network PechaKucha, and Mark van Iterson – Global Head of Design, Heineken.

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Lee and Rodolfo were complete strangers when they entered and they simply connected through the similar elements in their creations. Stars are a prominent part of the design (and the brand itself) and feature on both sides of the bottle. On Dunford’s design, the Heineken star represents the planet and the 139 green stars represent 139 years of connecting through Heineken, while Kusulas explains that the red star on his side of the bottle shows:

“An enlargement of the star shaped planet, but shows how through the world getting smaller, the continents are becoming compressed together. Long distance travel is achievable in shorter and shorter times, and our lives are lived out online. The future sees our planet further condensed – just like the red star in my creation.”

Their creation together with their names will appear on a Heineken bottle that will be sold in an exclusive Limited Edition gift pack around the world from December 2012.

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Mark van Iterson at Heineken was very impressed by the duo’s winning design.

“Social connectivity was the inspiration behind Heineken’s brief to create a design that will mark our 140th year. Through a pioneering design process using digital space to unite creative talent from all around the world, Lee and Rodolfo have created a premium visual concept that summarises how our world communicates through time. The way the design shifts the continents to create one world, in combination with the Heineken star as a planet in the centre of a galaxy unites two strong perspectives on a similar idea – the collaboration through the visual language of the design was obvious.”

We’re also pleased to announce that the Limited Edition Challenge is not a one-time thing: Next year’s challenge will launch on December 2012. Check out yourfuturebottle.com from December 6th, 2012 for details and the new design brief. Until then, enjoy the new beautiful limited edition bottles!

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