Even though they are set around the the world for a different reason, security cameras have been used in Coca-Cola’s new ad to show some good deeds people are capable of, that often go unnoticed. This positive, smile-provoking advertisement demonstrates the footage captured by various security cameras, showing people do nice things for each other. Anti-crimes such as stealing kisses, addiction to music, and crazy heroic actions, are covered by Supertramp’s hit Give a Little Bit. The ad was done by Coca-Cola Latin America in collaboration with production company Landia.
Martin Mercado, creative director at Landia, commented on the ad, “People tend to associate security cameras with negative events, but we wanted to disprove that assumption by demonstrating the abundance of happy events and actions they capture.”
This ad might not make you want to buy and drink Coke, but if you too want to look at the world a little differently, I suggest you check it out and tell us if it made your day like it made mine!