AdPrint festival is the only festival in Europe that is dedicated solely to print advertising. This year’s competition theme was “Save the print”, a theme reflecting the extinction of print advertising. As the festival stated on their website, print advertising is “the most demanding and the most difficult exercise because it needs a great idea. The Idea. It has to convince at first sight,” and the winners of the festival proved, only with an idea, that print advertising can hit right to the point and make a massive impact. Check them out, and join in the conversation about print VS web marketing:
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