On Thursday, Microsoft revealed its new logo. The brand hasn’t changed its four-colored ‘window’ logo since 1987, which surprisingly survived until now. In other words, Scott Baker, the logo’s designer, did a good job back in 1987, but I think we all agree that 2012 is a year too much for Microsoft’s old design, especially with the new Windows 8 coming out and, of course, its apple-shaped competitor.
New & old logo
“The Microsoft brand is about much more than logos or product names. We are lucky to play a role in the lives of more than a billion people every day. The ways people experience our products are our most important “brand impressions.” That’s why the new Microsoft logo takes its inspiration from our product design principles while drawing upon the heritage of our brand values, fonts and colors,” Microsoft wrote on their blog. They added that “The symbol is important in a world of digital motion. The symbol’s squares of color are intended to express the company’s diverse portfolio of products.”
I’m never a fan of refreshing or redesigning old and well established logos, but if such an action must be done, this logo is a good example of how to do it. Decrease the elements, shape it up into a complete and compact form, leave all the recognizable forms, colors and fonts the same or similar and – voila – a new, fresh, and somewhat exiting logo is made to welcome new products and generations.
I feel a bit nostalgic for the old look now – all those days as a kid, turning on your computer, seeing a wavy four color window greeting you while you can’t wait for it to go away so you can play your, now unbelievably retro, favorite games.
The only thing I don’t like about the new Microsoft look is the presentation, which could have gone much less cheap-looking and the Windows 8 logo which reminds me of a post-apocalyptic ’90 movie. I can’t say anything for the brand’s Windows 8 look since I’ve seen only previews of it and, for now, I’m not impressed, although I am a bit excited about it as I am a dedicated Windows user myself. Time will tell how the new Windows 8 will suit customers, but for now, let’s enjoy the well-done job of refreshing a well-established logo and not making it worse for a change.
What are your thoughts about the new logo and look? Is it just what the brand needed or are you not a fan of the direction it’s going in?