Most of us thought that the first interactive Facebook cover photo came from Johnnie Walker, right? Well we were wrong. ZARAGUZA digital, an agency from Slovakia was the first one to experiment with this. On 30th July they’ve premiered their real-time cover photo with what they say was just a few tweaks. Approximately every 15 seconds a new photo is uploaded from their office webcam directly to their Facebook cover photo. They uploaded a video on YouTube about their achievement a few days ago, probably being a bit unsatisfied about Johnnie Walker talking all the spotlight.

I can see a trend emerging from this Facebook doodling, who knows what new advertising tricks will be uncovered.