eBay refreshed their 17-year-old iconic logo for the first time since its debut in 1995.

Our refreshed logo is rooted in our proud history and reflects a dynamic future. It’s eBay today: a global online marketplace that offers a cleaner, more contemporary and consistent experience, with innovation that makes buying and selling easier and more enjoyable.

New logo (above) & old logo (below)

The eBay logo is known the world over, so changing it was not a decision made lightly. The time felt right. We’re incredibly proud of how eBay started and quickly grew into the world’s largest online marketplace. Auction-style listings, used goods, vintage items and quirky, one-of-a-kind finds are still a big part of what makes buying and selling on eBay special. We hope that’s always true. But we’ve evolved a lot in the past few years, and eBay is much more than auction-style listings today.

Photo: Brandingsource.blogspot.com

From September 1995, when eBay began by connecting a seller with a buyer who wanted a broken laser pointer, to today, the brand never changed its logo. The mark became extremely well known and iconic, despite the fact that it was just downright ugly. And even though it was what it was, I’m not quite sure it needed a refresh. The new version is certainly less annoying and more professional-looking, but it’s also utterly unoriginal and boring, uninteresting and uninspiring; something that wouldn’t catch your eye in the wide world of everyday branding even if it was right in front of you. On the other hand, the one thing keeping it alive and still a tad bit original are the iconic colors. My question is – are they enough?

The new logo will begin to appear across eBay sites and channels this fall. For more info, click here.

If you like comparing old to new logos, check out the Microsoft, Twitter or Shutterstock logo redesign as well.