The commercial for Chanel No. 5 that we announced earlier has been released, starring no other than Brad Pitt as the first male representative of the brand.
At first I was a little sceptic about the idea of an ad for such a classic woman’s product represented by a man. But in the end I could buy the concept of “the perfume being a seduction between a man, a woman and the perfume”, “the perspective of a man on the most feminine fragrance of all time” and the fact that Chanel was trying to shake things up a bit. I was genuinely excited to see this ad; I honestly thought it would be great – elegant as always yet with an interesting twist. Well, I was wrong.
Check it out for yourself, below:
The minute I finished watching I was utterly disappointed; I didn’t know what was worse – the surprisingly horrible acting, the cheesiness, the unconvincing atmosphere or the overall dullness.
Jen Chaney at The Washington Post couldn’t have said it better:
People magazine described Pitt’s work in the spot, which marks the first time that a male celeb has hawked the woman’s fragrance, as “thoughtfully seductive.” Weird. I was going to describe it as “what it looks like when Pitt tries really hard to make pretentious sentences sound meaningful while wearing a casual button-down shirt.”
Photo: freshjess & becauseiamfabulous
Now, after seeing this, I actually have an answer to the question I asked before – why use a man as the face of a woman’s fragrance? It’s so obvious – not only are the ladies going to enjoy what they see, they will also be excited by the romantic and mystical dream of a man looking and talking like the actor. It’s actually brilliant – Why use beautiful female faces in ads to suggest the potential of a beautifying product when you can use the ultimate male that will not suggest, but boldly say, literally “I will have babies with someone who smells like this”. The words from the ultimate ‘prince charming’ here, in this case, are much stronger then a bunch of good looking woman prancing around in dresses, don’t you think?
So, I’m guessing that the mixture of the famous Hollywood hunk and his ‘deep’ words will actually sell. As I read, there is a nice amount of good reviews and women are positively reacting to “Brad Pitt’s hotness”, “his eyes” or the nonsense coming out of his mouth in a particular tone of voice that the ladies surely won’t find unattractive. But even if the ad might reflect positively on Chanel’s sales, how will it reflect on the brand’s reputation? Because, in the end, I must admit that above its cleverly constructed idea lays a ridiculous surface.
Share your thoughts with us! Also, check out a neat video about the story of Chanel No. 5.