The brand that is housed in the middle of a mist of luxury and prestige is releasing a new campaign to support “the art of travel” theme. The campaign named “Invitation to travel“, or as the French would say “I’Invitation au voyage”, will be presented by reputed model Arizona Muse, and it will “be rendered in print, film and digital version“. The promotion, which starts in the beginning of the Christmas ad season, in mid-November, is trying to inspire consumers to embrace the world, and to give their souls a little treats in this time of pure materialism. As a place that breathes with gentility and stylishness, the Louvre Museum was inspiration for campaign shooting which was done in September, by recognized photographers Inez van Lamsweerde and Vinoodh Matadin.
In the spirit of the campaign, the company, so far, has implemented two major projects. First one was last month’s releasing a travel guide book which was created in order to lead readers through the world’s most precious destinations, introducing them the sights of big cities, and proposing, as a part of adventure staying in some of the greatest vintage hotels. The second was an exhibit which brand staged this July in Shanghai in celebration of first Louis Vuitton Maison in China, showing their development over the ages.
The representative of the fifth generation of the founding family of the company, Patrick Louis Vuitton said: “We have the capacity of creating and writing our own story”. So, if you have the same, travel with a perfect travel companion Louis, and write yours.