Celebrating its 140th anniversary, Heineken has set up an interactive light installation outside the Heineken Experience museum in Amsterdam. Created out of 5,000 Heineken bottles and each one having an LED light inside, the wall invites fans of the brand to share their own message via Facebook, building upon the idea of bringing people together in a more different manner.
The interactive wall of bottles comes just in time for the holiday season, but it also marks an important milestone in the brand’s history, according to Cyril Charzat, Senior Director, Global Heineken Brand at Heineken: “Heineken’s proud to celebrate its 140th anniversary – not by dwelling on history but by reaching out to the world and inviting everybody to join in, just as we have been connecting people since we first launched,” says Charzat. He adds: “Heineken has the mindset of an explorer – always looking forward and progressing and it is this quality that has made it such an iconic brand.”
Available each day from 4 to 10 PM CET until January 2nd 2012, a live broadcast feed will enable you to see your message and your picture come to life. Heineken has always found ways to do creative things with their bottles, but this one really stands out as perfect way to mark the brand’s history and philosophy of staying connecting with its consumers in as many ways as possible.