Another year, another season and another chapter of Coca-Cola awesomeness. This time, the world’s biggest brand continues to spread the joy of being human through their “Let’s Go Crazy” campaign which launched during the 2012 UEFA European Football Championship. The idea of these promotional videos is simple: to inspire people to do random acts of kindness and to “Give a little bit.”
From Mr Lucky to Secret Gardener, each of these stories seek to be an eye-opener for the viewers and makes them place importance on what really matters. Coupled with Roger Hodgson’s popular song, the campaign thrives with positive emotions and resorts to the basic formula: stop for a moment and spread the love – it’s free.