Mountain Dew launched an entirely new beverage made for starting the day – Kickstart.
As said in a press release, “Whether it’s catching the first waves at sunrise, managing bumper to bumper traffic on the way to the office or hitting fresh powder on the slopes at first light, Kickstart offers a refreshing and energizing take on your morning routine.”
The new beverage will be available in Orange Citrus and Fruit Punch flavors. As an entirely new alternative to a perfect “morning” drink as apposed to coffee or juice, Kickstart combines the taste of Mountain Dew with five percent real juice, caffeine and a total 80-calories per 16 oz. can, making it the “ultimate morning “pick me up” that satisfies all day long”.
Greg Lyons, Vice President, Marketing at Mountain Dew, commented that their consumers were looking for an alternative to traditional morning beverages:
One that tastes great, includes real fruit juice and has just the right amount of kick to help them start their days. We heard them and created a completely new offering with Kickstart to give them exactly what they asked for.”
The new “pick me up” by Mountain Dew will be available in retail stores beginning February 25th. If anyone has a desire to taste Kickstart before its launch, www.kickstartfirsttaste.com can be visited where consumers can request a can and then submit a photo of themselves “getting into the morning groove” with Kickstart, for a chance to be included in a “Chasing Sunrise” anthem video. Consumers can also join the conversation with the new #kickstartyourday hashtag on Twitter.