After being named Diet Coke’s creative director and starring in a very ‘hunky’ new ad campaign, the renowned fashion designer Marc Jacobs designed three limited edition Diet Coke cans as part of the brand’s “Sparkling Together For 30 Years” anniversary campaign.
As the brand always positioned itself in a somewhat fashionable manner, it’s no surprise that the new campaign and the limited edition cans are fashion-themed. The three new can designs depict three decades of memorable fashion – The 80’s, 90’s, and 00’s, as seen below:
Marc Jacobs commented,
“I feel very privileged to be the new Creative Director of Diet Coke and put my stamp on the 30th Anniversary campaign. Diet Coke is an icon… and I love an icon.”
Even though the limited edition cans could be a bit more flattering, we must not forget that this is a truly iconic progression for Diet Coke. Following somewhat of a tradition of fashion designers as creative directors designing cans or bottles (such as Karl Lagerfeld or Jean Paul Gaultier), we see that this is definitely a road that Diet Coke is proudly taking (and obviously should take) in order to stay positioned as fashionable and sophisticated as it is and pretty far from the competition – even from Coke itself. The “limited edition” factor continues to be a great way to promote and interact with consumers, making everyone have a peace of history of the Diet Coke brand.
The new limited edition cans can be seen in the UK nationwide from 25th February, and in North Western Europe & Nordics from March 2013. The cans will also feature an exclusive code for the chance to win a Marc Jacobs tote.