We’ve recently seen how Converse used street art in order to promote and advertise, but now a fairly more luxurious brand has used the help of street artists for its new collection – Louis Vuitton. The French fashion house, which has been linked to elegance and prestige since its beginnings, has tasked three talented street artist – Aiko, Retna and Os Gemeos – to sign the 2013 collection of Louis Vuitton emblematic scarfs.
After similar attempts in the past, Louis Vuitton has yet again mixed up with street culture, with the new collection supposedly directed to a wider market niche. Each artist has an unique artistic approach that creates visually striking accessories, at the same time refreshing the brand. Will the scarf collection become a spring’s fashion trend on the streets of London, New York or Paris is yet to be seen.
Regarding this unusual collaboration, the brand stated that:
Under Aiko, Retna, and Os Gemeos’ impulsion, the giant silk scarf, the stole and the regular silk scarf devote themselves to a new look, with inscriptions and colors bursting with style.