Spring has sprung and Ferrero seems to be doing the same with its new campaign for Tic Tac, entitled “Festival.” This is a promotion introducing their new flavorful pack, boasting a mix of lime, orange, cherry and passion fruit.

The general idea behind this is to promote fresh flavors for the summertime, when Tic Tac will be a part of Kiss Summer Beach Festival, organized by Kiss Beach TV. As a radio and press advertising sponsor, Kiss Beach TV will showcase the Tic Tac brand and dedicate a portion of the event to sampling.

Of course, this will all be followed by a social media campaign on Facebook and lucky members who get involved will win VIP tickets for the event. As we are anticipating to see ads on TV next month, Levi Boorer, Customer Development Director for Tic Tac, said:

We are confident that the new Tic Tac Festival will engage our core audience of 16-24 year olds, with fruity flavors that they love in a festival themed pack that will help them shake up their summer.