Social media is becoming each day more and more of a necessity for businesses ranging from big corporations down to your average corner shop. Along with a clearly defined identity and already proven to work marketing tricks, social media is a great way of boosting your business both economically and brand wise. There are a number of ways how small businesses can benefit from social media and this infographic created by Column Five with information by Getsatisfaction delves deeper into the matter, bringing some tips and tricks on how to be better at building your business online.