Vittel, the 150-year-old natural mineral water brand, decided to reinforce its positioning by tasking French agency Logic Design to redesign its identity.

The new design is the perfect combination of the vision (consumer benefit), the charisma (graphic language) and the status (institutional dimension) of Vittel.

The new design is supposed to reflect the vitality of the brand through the new label and shrink film. Through a new symbolic system of gushing water and the a new key visual in shape of the letter ‘V’, the new label provides an image of dynamism and energy, ment to reflect the brand’s vital essence.

Vittel will also be renewing its sponsorship to the Tour de France this year, which will be accompanied by a special designed also made by the agency:

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