After The Negotiation from last week, Heineken has continued the creative buzz around the UEFA Champions League Final by releasing another wonderful video. This spot, entitled The Seat, follows participants as they search for hidden (red) stadium seats all around the cities of Milan and Rome. These sneaky seats are hiding twenty tickets for the final match, but the contestants are only given one hour to find them.

Once again, it is difficult to tell to what extent these moments are staged. Either way, the truth of the matter is that Heineken has generated strong conversation around its sponsorship of the UEFA Champions League Final and has done so through some of the most entertaining video clips. The renowned brewer has definitely raised the bar when it comes to ingenious and intriguing branded, promotional content.

Check it out: