Louisville-based Brown-Forman’s Canadian Mist whiskey is expanding its brand by launching the new Mist Flavors range in the U.S.

The new flavors – Peach Mist, Cinnamon Mist and Maple Mist – will be launched in 14 markets this month, including Indiana, Michigan, Missouri, Tennessee, Texas, Virginia and Wisconsin among others.

Image: Cue

According to senior brand director Pedro Berrueco, Mist flavors bring together the smooth taste of Canadian whiskey with a variety of complementary flavors in a different way. Tasked with bringing the flavors to life with new packaging design was design agency Cue. The Minneapolis-based agency stayed true to the Canadian mist brand and incorporated many of the brand’s signature elements

Including a blue diamond pattern and horse icon, and re-imagines them for this refined new expression.

This is just one of the latest projects of the design agency – it is know for bringing to life the packaging of extraordinary brands, maybe the most interesting of them the famous American whiskey brand Jack Daniel’s. We have contacted them in order to get some insider information for our upcoming issue – about packaging and branding in today’s market – and to find out just how challenging it is to work with a cultural icon that is Jack Daniel’s and what it takes for the brand to tell its extraordinary story.

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