Women often take care about their beauty more than they do of their health.

A Campaign that raises awareness about cervical cancer in Canada, managed to fuse beauty and health into one cause – fight against this particular type of cancer. Canadian cancer society, Julyna, partnered up with agency Cossette and created a very controversial campaign; With a call to action saying What’s your style? Show your support and join the fight against cervical cancer, they encourage women to try out nonother then some new pubic hair styles in their new ads.

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Ladies, start your grooming, Julyna concluded at the very end of the announcement on their website. Check out the ads below, and share your thoughts with us:

Images: Design Taxi