While content may remain king, the king still necessitates distribution. And in contemporary digital times, distribution is often equated with—or at least dependent upon—social media. Whether it be blogs, sharing platforms (such as Facebook, Twitter, LinkedIn and Pinterest) or platforms for content creation and sharing combined (such as Vine), each social media platform puts its own spin on branded content marketing. So how does a brand know which one to implement? Here we attempt to explain a little bit about each, enumerating some of their benefits and disadvantages in regards to content marketing strategy.