In January, Carlsberg announced that it will be the official beer partner of the Premier League, signing a three-year contract; just a couple of months ahead, the brand launched the “Time To Take Your Seats” campaign that sure has an impressive scope.

The core idea of the campaign is an interactive football website, that features live real-time data, including monitoring of the most popular matches and teams for fans. A print campaign will also be initiated through all the national press while LED perimeter advertising will be seen on games.

To provide significant traction on social networks, the fore mentioned website allows users to share their activity via any online platform. But what’s in it for the fans?

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In the next 10 weeks, they can win tickets for their favorite matches. Starting from August, buying a pint of  Carlsberg gives you a “peal and reveal” sticker opportunity to win two tickets for the games of your choosing. Also, sharing news via, will make your chances even higher for winning a prize. The aim is that the campaign should be so vast, that you will be reminded on every step that you ought to care about the start of the new football season.

In the end all you need to do is to take a seat and enjoy.