Vodafone refreshed its visual identity; now the “Power of Red,” reflects energy and the desire to move forward, with an enhanced version of the logo, a flexible red rhombus shape that can be used in both moving and static forms.

According to DesignWeek, Vodafone says the new rhombus positions the company as a catalyst for progress, while brand director Barbara Haase says that, ‘Our new visual brand identity is a true representation of Vodafone: never static, always moving – and ensuring that our technology empowers everyone who uses it.’ making a unique and adaptable identity that can be used across Vodafone’s markets.

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The new identity – the first refresh since 2005 – was developed by The Brand Union with help of digital partner Digit. It launched in the UK at the end of August, and it will be rolled out across all markets until late November.

Image: designweek.co.uk