Do you find yourself saying that you don’t have enough time to workout because you have better things to do? Is your life based on a simple route:  Home, public transportation, work and back?

If you answered yes to the questions above, then stop whining and move to Moscow. The authorities of the city and the Russian Olympic Committee are making a deal for all those that want to “work off” their subway tickets:  Do 30 squats for 30 Rubles (just under 92 cents, as of this morning). A special machine that follows movement can count proper squats and prints a one-way ticket after you successfully complete a round of thirty. In case you were wondering, the machine is located at the Vystavochnaya Station in western Moscow, right next to the electronic vending machines.

Alexander Zhukov, president of the Russian Olympic Committee, said for RIA-Novosti that the Winter Olympics are more than just a competition. He mentions, “We wanted to show that the Olympic Games is not just an international competition that people watch on TV, but that it is also about getting everyone involved in a sporting lifestyle.”

Russia is shaking from the Olympic buzz and Sochi 2014 might be the biggest brand-awareness event in Russia, which can only be topped by the 2018 FIFA World Cup (also happening in Russia). Even Rubles are printed with the Sochi 2014 logo on them as Russia becomes a new center for sports.

All the countries of the rapidly-developing world are hosting big sporting events, including Beijing with the 2008 Olympics, South Africa with the FIFA World Cup in 2010, Russia with both the Winter Olympics and FIFA World Cup, and Brazil with the Summer Olympics and FIFA World Cup.

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