Who would dare not to have an Internet connection in 21st century? We need Internet for work-related things, such as emails, we need it to communicate with those who are not physically present and we desperately need Internet for fun. We also spend a lot of time using social media. But what happens when there is no Internet? Is there a life without it? Are there friends in the real world that might be up for a coffee or lunch? Switch off all of your digital devices and find out!
In November, during the Internet Week Europe, an experiment took place at Mother London, the largest independent creative agency in UK. There were five participants to this experiment called No Internet Week: James Brown, digital publisher; Emily Hare, online editor; Maria Pizzeria, fashion blogger; Katie Mackay, strategist at Mother and one teenager, Sophie. As you can assume, all of them are digital natives — all of their work and a great part of their lives are online.
But what happens when you take their liberty of social media, emails, online communication and work? At first, all participants were skeptical whether this is possible, trying to explain that they can’t imagine not having Internet access. Few days after, all of them claimed to feel deliberated, more productive and happier. By the end of the week, most participants went through a little crisis that was resolved in reorganizing their time and making some restraints towards their online behavior.
With no Internet access, they had the liberty to meet their friends, spend more time with family members, they didn’t have to carry their smartphones with them at all times and most importantly, they felt relaxed — the anxiety of not knowing something important that has just emerged on the Web, was gone.
Check out the full 13-minute documentary on Vimeo: