Budweiser has proudly revealed Rise As One, a new global creative campaign on behalf of its 2014 FIFA World Cup Brazil sponsorship. It’s a comprehensive campaign that aims to celebrate the moments that unite and inspire fans of the beautiful game around the world.  The campaign will include new television and out-of-home advertising, as well as customized local market activations and initiatives to engage fans in-store, online and across social channels.

The first in a row of TV commercials will have its online debut on March 5, while the TV premiere will be airing on March 24 in the US. The teaser of the key ad is already available — it features a dedicated footballer who improves his running and kicking skills on the roof of a skyscraper, in a foggy morning mist.

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In addition, Budweiser has disclosed its unique packaging for the tournament, featuring the iconic Fifa World Cup Trophy which, since 1974, has represented the peak of the soccer success as well as the unity of a team and an entire nation. The promo packaging will also compromise of limited edition glass bottles, cans and secondary packaging and will be available globally. An app called “Budlocator” will be a part of the online strategy allowing consumers to search for bars and pubs stocking the brand.

Andrew Sneyd, Global Vice President, Budweiser pointed out the meaning of the most important secondary thing in the world: While football brings out regional pride and fierce rivalries, it also brings fans across the globe together once every four years through shared passion.


Images: The Drum