Nicole Pannuzzo, an Arizona-based graphic designer, has created a project where she gave a facelift to Colgate by stripping down the core of the brand to three main elements: the Tooth, the Diamond and the Ribbon. This resulted in an entirely new look which fit nicely with the new helix-inspired packaging designed in a such way so that it doesn’t waste toothpaste and is very easy to dispose after getting depleted. Check it out:


Images: Nicole Pannuzzo